What will be studied?

• Ridership
  - Who is the NCTD customer?
  - Which service attributes matter most?
  - Where are the key trip origins, destinations, and connections?
• Markets
  - What are the area demographics?
  - What are the region’s travel patterns?
  - Where are future developments?
• Service Performance
  - What is working and what isn’t?
  - Does the service match the markets?
  - Can service productivity improve?
• Service Delivery
  - What issues impact service reliability?
  - How is service managed?
  - Are the vehicles and fleet right-sized?