What are the keys to a successful study?

• Focus on the Customer
  - Align service to better meet the customer travel needs
  - Make the system easier to understand and use
• Attention to Service Quality
  - Improve the customer’s travel experience
  - Make it easier to deliver high-quality service
• Expecting More from Transit
  - Maximize benefit from available resources
  - Build on system strengths; prioritize new investment
• Keeping the Community Engaged
  - Build community understanding of the need for the study
  - Conduct study collaboratively with the community